The Key Aspects Of The Project

Betfair pays homage to Paul the Octopus, who correctly predicted the outcome of games during the 2010 World Cup, in a new ad campaign launched ahead of this summer’s tournament in Brazil. The spot, created by WCRS, stars an octopus that replicates Betfair’s “superior technology” by playing four games of table tennis simultaneously. Betfair is a partner of ITV’s World Cup coverage. The ad was created by Orlando Warner and Joe Miller, and directed by Walter Stern through Academy. (

3D Modelling and Texturing of the Octopus.

Software used: Zbrush, Photoshop

Client: Betfair
Agency: WCRS
Executive creative director: Leon Jaume
Creative directors: Orlando Warner, Joe Miller
Agency producer: Jane Edwards – Hogarth
Account handling: Matt Edwards, Ben Spencer
Media agency: Arena
Production company: Academy
Director: Walter Stern
Producer: Juliette Harris
Editor: David Webb – Final Cut
Post-production and visual FX: Mark Beardall, Francisco Lima, Nuno Pereira, Grammercy Park Studios
Audio: Richard Donaghue – Gramercy Park Studios