The famous ‘Great Tastes of America’ range is back at McDonald’s for its tenth year, with a little promotional input from The Operators. Our team were proud to produce customised CGI signs and typography for the burgers, giving customers a visual taste of each iconic American city namesake.
We built up a bold, US-infused brand identity using hand-crafted CGI logos, developed to work across both large print formats and digital media. The new campaign will run until 27 June; across TV, online, radio, DOOH and social platforms.
The Operators Creative Ltd
Models were built up in Maya before transferring to Zbrush to refine the shape and add significant further detail, textures were made in MARI before being rendered in Vray at print resolution scale, ready for retouching and final look.
Maya 2017, Vray 3.4, MARI 3.0, Zbrush 4r7, Photoshop CC
Created at The Operators Creative Ltd.
CGI elements: Christopher Lovell
Retouch: Scott Freeman
Client: McDonalds
Agency: Leo Burnett