The last decade has seen a revolution in manufacturing.A just in time economy means the products we love are being made on a massive scale in record time. While lightening logistics mean global trade and distribution happens faster than ever. This is the story of how some of today’s biggest brands, from Tesla Cars to Gibson Guitars, from Tabasco Sauce to Space Rockets, are madetoday.
…DSP (www.dsp.tv)
Synopsis
The last decade has seen a revolution in manufacturing. A just in time economy means the products we love are being made on a massive scale in record time. While lightening logistics mean global trade and distribution happens faster than ever. This is the story of how some of today’s biggest brands, from Tesla Cars to Gibson Guitars, from Tabasco Sauce to Space Rockets, are made in America.
In the series exploring cutting-edge manufacturing in America, the new balance flagship factory in Lawrence, Massachusetts is featured. They are one of the few big brand sneaker companies still making their shoes in America. A combination of high-tech machinery, hand crafting skills and global logistics come together to make and distribute their best-selling sneaker and bring it to the world.
…National Geographic
Weave VFX was commissioned to create a fully CG New Balance 990v5 trainer based on material components supplied from the manufacturer. The entire trainer was built from the ground up and then rendered within a fully CG environment, used at multiple times throughout the documentary.
Zbrush 2020, MARI, Blender, Adobe After Effects CC
Executive Producers: Julian Thomas, Erika Dodd, Donna Clark. Series Edit Producer Tania McKeown
Directed By: James Howard, James Millar, Rob Kaplan, Sam Mortimore
Weave VFX: Jason White (Creative Director)
Matt Barker (VFX Producer)
CG Elements: Chris Lovell (Modelling, Texturing & Look Dev), Mark Newbold (Animation, Shading, Lighting, Compositing), Jordan Cadby (Compositing & Labels)
